Strategic brand planning
Every brand has communication needs! To address them – whether for a product, service, or the brand itself – it’s essential to define a communication plan with a focus on brand purpose and the reason why it does what it does. This allows us to develop a marketing plan and campaigns that communicate clearly and effectively with your target audience.
Always with clear objectives
Whether to build a business, increase visibility, or drive sales, campaigns are designed to achieve business goals, planned based on the conversion funnel and optimized. We create advertising campaigns with a 360º marketing strategy, leveraging social media, radio, TV, Google, and whatever else is necessary for the brand to connect with its audience.
How does it work?
COLONY developed its own planning methodology by applying a framework that includes consulting, planning, operations, creative, media, and intelligence spheres. Here, business and/or communication objectives are analyzed.
What do you get?
You receive a qualitative analysis of digital assets, a qualitative analysis of communication and brand positioning, a quantitative and comparative analysis of interaction and engagement, an assessment of different communication channels, platforms, and tools, their characteristics and objectives to suggest tactical actions, and an action plan based on gathered insights to help establish a unique market position.
In addition to the action plan, we provide a creative brief to guide and inspire designers, copywriters, content creators, and media professionals with a concise presentation.
You can choose to receive only the media plan or let us handle campaign implementation, operation, and optimization (campaign setup, target audience management, budget management).