War Room
Is your brand or company about to host or sponsor a major event?
Are you planning to launch a product in an unconventional way?
When you invest in a large event or reality show – knowing it’s no small investment – it’s essential to monitor social media in real time to understand what’s being said about your brand and act immediately. Whether it’s to seize an opportunity to engage your audience or to recognize that it’s best to stay quiet during a potential crisis, this is where the “war room” comes in.
After all, a significant investment has already been made, and the war room is here to amplify that investment.
How does it work?
War room is a term used to describe a dedicated meeting space or secure facility where leaders plan, strategize, and coordinate operations. It’s commonly associated with times of conflict or war ,or, in our industry, with a campaign, event, or action.
It’s a confidential environment where the most strategic information is discussed and key decisions are made. The room is typically equipped with the technology needed for seamless communication between teams and clients. In practice, this setup brings all professionals involved in the project together to concentrate information, drive collaboration, and quickly generate ideas and results. The goal is to improve communication, monitor brand performance, create strategies, execute planned actions, and respond dynamically to unforeseen risks.
What do you get?
- Communication planning;
- Operational management;
- Content development;
- Social listening;
- Daily reports;
- Content and engagement insights;
- Social media interaction;
- Media planning.
*Content creation and operations can be contracted separately.