International Committee of the Red Cross
A CRITICAL MISSION FOR THE ICRC
The ICRC operates in conflict zones worldwide. More donations mean more aid for victims of violence and sustained operations.
"Developing online fundraising strategies for the ICRC was never just another job, it's a humanitarian mission we're profoundly honored to support."
HEART ON OUR SLEEVE,
FEET ON THE GROUND
This sensitive, vital challenge demands our most sober approach with clear strategies delivering results across Brazil.
Our first ICRC project created an awareness film to engage potential donors.
We then expanded to digital campaigns, from optimizing landing pages to B.I.-driven reporting.
We implemented media strategies including OOH and traditional channels, continuously evaluating results to maximize donations.
0
%
CPA reduction within first two months
0
%
increase in donor numbers
0
campaigns in 2022
