How we brought art relief during the pandemic.
HOUSTON, WE HAVE A PROBLEM
(A BIG ONE)
The pandemic hit hard, but Qualicorp recognized a critical issue: cultural workers lost their livelihoods overnight as stages went dark, devastating family incomes.
THE SILVER LINING
This became Qualicorp’s moment, as Brazil’s largest health plan administrator, to promote culture and mental wellness. Their solution? Pay artists to perform again, this time digitally. Thus, Qualicult was born: the company’s first cultural grant program.
Our challenge? Launch Qualicult nationwide and drive applications - without anyone leaving home.
people reached
unique website visitors
applications submitted
35M people reached
Equivalent to a $170K 30-second Super Bowl ad spot.
60K unique website visitors
Imagine filling a 2,000-seat theater every day for a month!
10K applications submitted
17.3% conversion rate - 10x higher than average Brazilian e-commerce.
QUALICORP'S GRAND FINALE
Winners were announced in a YouTube livestream hosted by actor Aílton Graça, with Brazilian icons Leci Brandão and Lucinha Lins as virtual judges.
6.5K live viewers
And you can still watch it:
68% positive brand sentiment
