A plan for when things don’t go as planned.
HOLD THAT PRESSURE
We took on the challenge of launching Qualiseguros in media. While part of the Qualicorp family (Brazil’s largest health insurance administrator), Qualiseguros needed to establish its own identity to drive sales across various insurance types.
With a smaller budget than competitors, we went all-in on Qualiseguros' creative concept.
Our insight? Sometimes you just need to laugh at life’s mishaps. While some situations are truly serious, others could be avoided or softened with good insurance – like Quali’s.
We created relatable characters who mirror our own reactions to those unexpected moments that make us scream, cry, or throw tantrums – but with Qualiseguros, could’ve had happier endings. Remember when your car broke down? Or you lost your house keys? Or when your phone took dive? We’ve all been there, right?
THE RESULTS?
More people seeking security.
0
K
impressions in under 20 days.
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K
record-breaking clicks.
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conversions for a new brand.
