Being the leader in retail management software and the largest solutions ecosystem in Latin America isn’t for everyone. Achieving this status has made Linx Retail – part of StoneCo Group – a benchmark in management software solutions during key industry moments like Black Friday.
The beginning
The starting point was translating the expertise of over 50 solutions in ERP, POS, digital, self-service, and delivery into social media. To do this, we developed a strategic social media plan, including content creation, engagement, media management, and monthly performance reports.
But first, a key insight: 88% of Black Friday transactions in Brazil flow through Linx. With this in mind, we crafted a campaign for the event, followed by a two-phase awareness campaign: first targeting B2B, then B2C.
Linx Retail’s digital communication in action
Performance monitoring
Social media listening
Opportunity identification
Engagement and next-gen customer service (SAC 3.0)
There’s a LINX for everything
During retail’s biggest day of the year, Linx Retail launched an unprecedented brand campaign to deepen connections with retail clients and forge new ties with end consumers.
Being a leader in retail management software and the largest ecosystem of solutions in Latin America is no small feat. Earning that position has made Linx Retail — part of the Stone Co. Group — a benchmark in management software solutions during key retail events like Black Friday.
THE CUBE
The Rubik’s Cube, or “Magic Cube”, became the campaign’s central visual metaphor. Each colored face reinforced the message “There’s a Linx for Everything” across social platforms.
Linx Retail operates through four business units (verticals) covering retail segments, each offering streamlined management software. We created dedicated social media groups for these verticals to foster audience connection.
The campaign permeated all company communications – where our expertise took center stage. We expanded Linx Retail’s presence across retail categories (from fashion/beauty to gas stations), demonstrating real-world applications of their software solutions.
Results:
beyond Black Friday
Our challenge was to keep Linx Retail top-of-mind year-round while simplifying complex retail management topics. Our social media strategy delivered*:
Organic posts
Interactions
Engagement rate (per impression)
Avg. reach per post
Total followers
Impressions
*Data from Instagram, LinkedIn, and TikTok, Sept/23–Apr/24.
From POS to delivery, physical to digital
More fluid social channels, a sharper visual identity, and closer, simplified communication – this was the outcome of our deep dive into retail with Linx Retail, the brand that transforms entrepreneurs’ daily complexity into results through management software.