Crisis management
Who hasn’t faced a crisis at some point? It can start with a single complaint on social media, an expired product, a packaging issue, poor customer service, a delayed delivery, and so on.
Any company can find itself in a delicate situation, and crisis monitoring exists precisely to track these events and assess the impact of comments, offering response recommendations based on guidance from the brand’s leadership. It’s crucial to act quickly, with empathy, and always with a strategic mindset.
How does it work?
Using social media monitoring tools, we track complaints to assess the reach and audience of each post. This allows us to determine whether it’s a critical case or a full-blown crisis.
What do you get?
- Setup of social media monitoring tool;
- Crisis monitoring plan;
- Real-time tracking;
- Crisis status report with sentiment analysis;
- Action recommendations.