Colony Insight Lab
Investing in data and learning how to use it can transform your brand.
The insight lab works with real-time data analysis as soon as the data becomes available, delivering fast and accurate perspectives to the client. It reveals valuable insights often hidden in large volumes of brand data and enables immediate action, identifying opportunities the moment they arise (or very quickly after).
How does it work?
Monitoring is guided by the research and identification of socio-cultural trends and macrotrends, as well as short-cycle events that are relevant and aligned with the brand’s purpose – such as fads and microtrends. To achieve this, we track behavioral signals across multiple digital platforms and through individuals and groups, evaluating everyday life, objects, brands, products, and the spaces of technology and communication. The result is a trend and emerging sensitivity map, continuously reviewed and updated as part of our methodological framework.
What do you get?
- Monitoring tool setup;
- Data collection, processing, and interpretation from social media;
- Daily insights aligned with your strategy;
- Content ideas based on brand strategy, with a focus on trends and insights;
- Daily updates on occurrences involving your brand or product on social media, filtered by relevance;
- Custom reports.