60+ Monitoring
Before planning an event or campaign, it’s essential to understand what people are saying about your brand or product. With the right information, you can improve campaign effectiveness and increase accuracy and engagement with your audience. The 60+ service monitors the pre-, during-, and post-event/campaign stages.
How does it work?
Using the always-on monitoring methodology, we track brand mentions to provide the entire event/campaign team with timely information and insights. During the event, a dedicated team monitors social media in real time to boost engagement with fans or quickly adjust if any negative sentiment arises.
What do you get?
Since monitoring begins before the event or campaign, you’ll receive a full before-and-after analysis, with insights into the impact on your brand. You’ll gain visibility into campaign performance and receive future recommendations aligned with your brand’s goals.